Stop Burning Cash on the Wrong Tech

Tired of nodding through developer meetings while your budget bleeds?

You've got the vision. You know your market. But every time your dev team starts talking about "microservices," "APIs," and "tech debt," you're lost in translation. Meanwhile, you're making expensive decisions based on half-understood conversations and hoping for the best.

Here's the brutal truth: Non-technical founders waste thousands of dollars and months of runway because they can't speak the language of their own product. You end up building the wrong thing, hiring the wrong people, and scaling in the wrong direction—all because you're flying blind through the technical landscape.

Introducing Dev-Speak: The Plain-English Roadmap to Building Your Tech Company Without Getting Lost in Translation

This isn't another generic "coding for beginners" guide. Dev-Speak is written specifically for founders who need to understand their tech stack without becoming developers themselves. It cuts through the jargon and gives you the essential knowledge to lead your product with confidence.

"This saved me from making a multi-thousand dollar mistake with my first technical hire. Every founder should read this before they build anything." — Sarah Chen, Founder of DataFlow

What You'll Achieve:

• Stop wasting money on bad builds and over-engineered solutions that don't serve your users

• Make informed decisions about your tech stack without getting lost in developer jargon

• Communicate confidently with your development team instead of nodding along blindly

• Avoid costly hiring red flags that could derail your entire product roadmap

• Understand which technical trade-offs actually impact your business goals

• Plan ahead as your tech needs evolve instead of constantly putting out fires

• Spot common pitfalls that sink startups before they reach product-market fit

What's Inside Dev-Speak:

Chapter 1: Introduction - An intro

Chapter 2: Languages - Explains the different kinds of programming languages

Chapter 3: Databases - The database systems and the different types.

Chapter 4: Automated Testing - Discuss how automated testing works

Chapter 5: Hosting - Discuss the pros and cons of all the hosting options

Chapter 6: Architecture - Monolith or Microservices - Discusses the pros and cons of both monoliths and microservices.

Chapter 7: Phases - Discuss how tech should run in the various stages of a company

Chapter 8: The tech team - Understanding the different roles within a tech team, how they collaborate, and what each position should look like at various stages of growth.

Chapter 9: Ticket Creation - Understanding software tickets: the different types and what should go in them.

Chapter 10: Agile - Understanding the iterative development process that breaks your product into short sprints and constant feedback loops

Join 50+ founders who are building smarter

For just $10, you get the technical literacy that separates successful founders from those who get eaten alive by their own product development. This is the conversation you wish you'd had before you hired your first developer.

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